Our Story
For too long, millions of us have been suffering (and sweating) in silence, being gaslit by a medical industry ill-equipped to serve us. We’re spending insane amounts of time, energy and money going down rabbit holes searching for answers and consuming snake oils that don’t work. We are left to our own devices to navigate for ourselves, by ourselves. And a next generation is left woefully unaware and unprepared for what is about to hit them, with pitifully little to do about it when it does.
Until now.
We’re on a mission to give every woman accurate, personalized and actionable information and solutions – in real time – to help delay, reduce or eliminate the life inhibiting effects of hormonal change. Because knowledge is power.
Meet The Team
Lauren Weiniger
Founder & CEO
Founder of SAFE Health (acquired by Mayo Clinic) and former CMO of SiPhox in diagnostics. Lauren managed biotech portfolios and partnerships at Abraxis, which was acquired by Celgene for $2.3 billion. She holds an MBA from Oxford University.
Alisha Outridge
Co-founder & CTO
A serial entrepreneur with three successful exits, Alisha previously held a product role at Facebook and co-invented key patents in Instagram’s ad tech. She also led AI developments at iHeartRadio and was the former CPO at FlyBy (acquired by Apple).
Seth Ginsberg
Head of Advocacy and Business Development
Co-Founder of the Global Healthy Living Foundation (GHLF), a leading patient advocacy organization advancing innovation and empowering patients with chronic disease. With decades of experience, Seth bridges the gap between patient needs and the life sciences industry, ensuring the patient voice shapes policy, research, and care.
Dr. Eve Henry
Medical Director, Early Health
Peter Attia's Medical Director at Early Health and a world-leading functional medicine provider. Dr. Henry has an extensive background from Princeton, Vanderbilt, and Stanford.
Dr. Carrie Jones
Hormonal Health Expert
A prominent voice in women’s hormonal health, Dr. Jones focuses on menopause and has a following of 190K on social media. She is also the founder of The Root Cause Medicine Podcast.
Maria Sirotkina
Head of Growth and Community
An expert in community building, Maria scaled communities to 500,000+ members, driving over $100 million in revenue. She is a two-time founder in EdTech and a mentor at Seedstars.
Dr. Steven Weiniger
Longevity Expert
A founding member of the White House Council on Aging and a Doctor of Chiropractic. He is the founder of BodyZone and CE Soup.
Heather Dombrosky
Advisor
Heather is a seasoned healthcare consultant and RN with over 20 years of experience in clinical care and medical technology. After a decade at Columbia Presbyterian Medical Center, Heather transitioned into the medical technology and specializes in longevity, stem cells, regenerative medicine, and digital health, with a particular passion for women’s health
Dr. Oz Garcia
Nutritionist and Age-Reversal Expert
A leading authority on age reversal and healthy aging. Known as the “Doctor to the stars,” Dr. Garcia is the go-to nutritionist for A-list celebrities and Fortune 100 CEOs. He is an author and heads health and nutritional services for Equinox Fitness Clubs worldwide.
Dr. Elizabeth Isalquez
OBGYN and Integrative Wellness Expert
A specialist in OBGYN and internal medicine, with a focus on integrative wellness. Dr. Isalquez holds an MD from Yale University.
Ashley Schmidt
Strategic Advisor
Healthcare AI product leader at Baysean. Former AI Product Pendulum; Built/deployed AI models in 10+ countries; Program lead Gates Foundation, USAID, World Bank, WHO and PAHO spanning across 14 years. MSPH, Tulane University.
Malcolm Bohm
Strategic Advisor
Leading executive and innovator in women's health. Former Head of Women's Health, Pfizer. Founded & Exited 3 women's health companies.
Jenny Jones
Biohacking Advisor
A leading voice in biohacking, health and longevity, author of Biohack for Life and host of the Biohackerblondie podcast, specializing in evidence-based strategies to optimize healthspan.
